Data that is stored in an unapproved location. Common examples include: sensitive data stored in publicly accessible locations, sensitive data exfiltrated outside of the company’s data perimeter, and data about residents of one country located in another continent in violation of data localization rules. A frictionless data security solution can establish and enforce trust boundaries. It not only discovers previously misplaced data, but also detects activity that could potentially create misplaced data in real time.